{"id":1289,"date":"2025-06-18T09:29:28","date_gmt":"2025-06-18T09:29:28","guid":{"rendered":"https:\/\/hellas-media.gr\/%ce%b4%ce%b7%ce%bc%ce%b9%ce%bf%cf%85%cf%81%ce%b3%ce%b9%ce%ba%ce%ad%cf%82-%ce%b5%cf%80%ce%bf%cf%87%ce%ad%cf%82-%ce%ad%cf%81%cf%87%ce%bf%ce%bd%cf%84%ce%b1%ce%b9-%ce%ba%ce%b1%ce%b9-%ce%b7-hella\/"},"modified":"2025-08-18T07:37:23","modified_gmt":"2025-08-18T07:37:23","slug":"%ce%b4%ce%b7%ce%bc%ce%b9%ce%bf%cf%85%cf%81%ce%b3%ce%b9%ce%ba%ce%ad%cf%82-%ce%b5%cf%80%ce%bf%cf%87%ce%ad%cf%82-%ce%ad%cf%81%cf%87%ce%bf%ce%bd%cf%84%ce%b1%ce%b9-%ce%ba%ce%b1%ce%b9-%ce%b7-hella","status":"publish","type":"post","link":"https:\/\/hellas-media.gr\/el\/%ce%b4%ce%b7%ce%bc%ce%b9%ce%bf%cf%85%cf%81%ce%b3%ce%b9%ce%ba%ce%ad%cf%82-%ce%b5%cf%80%ce%bf%cf%87%ce%ad%cf%82-%ce%ad%cf%81%cf%87%ce%bf%ce%bd%cf%84%ce%b1%ce%b9-%ce%ba%ce%b1%ce%b9-%ce%b7-hella\/","title":{"rendered":"\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ad\u03c2 \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u2013 \u03ba\u03b1\u03b9 \u03b7 hellas Media \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03c4\u03bf \u03ba\u03ad\u03bd\u03c4\u03c1\u03bf \u03c4\u03bf\u03c5\u03c2"},"content":{"rendered":"\n<p>\u039f \u03ae\u03bb\u03b9\u03bf\u03c2 \u03bb\u03ac\u03bc\u03c0\u03b5\u03b9, \u03c4\u03bf \u03ba\u03b1\u03bb\u03bf\u03ba\u03b1\u03af\u03c1\u03b9 \u03c3\u03c4\u03b7 \u03a1\u03cc\u03b4\u03bf \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u2013 \u03b1\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03b5\u03bc\u03ac\u03c2, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b8\u03ad\u03bc\u03b1 \u03ba\u03b1\u03b9\u03c1\u03bf\u03cd. <strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ad\u03c2<\/strong> \u03b4\u03b9\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1. \u03a6\u03c1\u03ad\u03c3\u03ba\u03b5\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2. \u0395\u03bd\u03ce \u03ac\u03bb\u03bb\u03bf\u03b9 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03b5\u03b6\u03cc\u03bd, \u03b5\u03bc\u03b5\u03af\u03c2 \u03b2\u03bf\u03c5\u03c4\u03ac\u03bc\u03b5 \u03ba\u03b1\u03c4\u03b1\u03ba\u03ad\u03c6\u03b1\u03bb\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03ba\u03cd\u03bc\u03b1 \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7\u03c2. \u039a\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b5 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u03a4\u03b9 \u03b5\u03bd\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5 \u03bc\u03b5 \u201c\u00ab\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ad\u03c2\u00bb\u201d;<\/strong><\/h3>\n\n<p>\u0391\u03c0\u03bb\u03cc: \u03a4\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9. \u039f\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03c0\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u201c\u00ab\u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd\u00bb\u201d \u2013 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd. \u039f\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b4\u03b5\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03c0\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd scroll \u2013 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9, \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bd\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9.<br\/>\u0395\u03ba\u03b5\u03af \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03b7 <strong>Hellas Media<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/strong><\/h3>\n\n<p>\u0393\u03b9\u03b1 \u03b5\u03bc\u03ac\u03c2, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b8\u03ad\u03bc\u03b1 \u03cc\u03bc\u03bf\u03c1\u03c6\u03c9\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd \u03ae \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03c6\u03c1\u03ac\u03c3\u03b5\u03c9\u03bd. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u2013 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ac. \u0395\u03af\u03c4\u03b5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03c4\u03b1 social media, \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03ae \u03ad\u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03bc\u03b1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc brand video: \u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03bc\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc design \u2013 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u0399\u03b4\u03bf\u03cd \u03c4\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c4\u03b5:<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a6\u03c1\u03ad\u03c3\u03ba\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf:<\/strong><br\/>\u03a3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, \u03ba\u03b1\u03b8\u03b7\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 brand \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ae \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b7\u03c3\u03af \u2013 \u03b4\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b6\u03c9\u03ae \u03c3\u03c4\u03b7 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03c3\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1:<\/strong><br\/>\u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03bc\u03bf\u03c1\u03c6\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2. \u039a\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c4\u03ac\u03be\u03b5\u03b9\u03c2, mobile-ready \u03ba\u03b1\u03b9 SEO-smart.<\/li>\n\n\n\n<li><strong>\u03a4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c1\u03af\u03b6\u03b5\u03c2, \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03b5\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03b1:<\/strong><br\/>\u0391\u03c6\u03b7\u03b3\u03bf\u03cd\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03a1\u03cc\u03b4\u03bf \u2013 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03bf\u03b9\u03c1\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c0\u03bf\u03bb\u03cd \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03b5\u03b4\u03ce.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>\u03a4\u03ce\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ce\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae<\/strong><\/h3>\n\n<p>\u0395\u03af\u03c4\u03b5 \u03bf\u03bd\u03b5\u03b9\u03c1\u03b5\u03cd\u03b5\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 rebrand \u03b5\u03af\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03bd\u03ad\u03b1 \u03c0\u03bd\u03bf\u03ae \u03c3\u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c3\u03b1\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u2013 \u03bf\u03b9 <strong>\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ad\u03c2<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c4\u03ad\u03bb\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bb\u03bc\u03b7\u03c1\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>\u0388\u03c4\u03bf\u03b9\u03bc\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03bd\u03ad\u03bf \u03ba\u03b5\u03c6\u03ac\u03bb\u03b1\u03b9\u03bf;<\/strong><\/h3>\n\n<p>\u0391\u03c2 \u03bc\u03b9\u03bb\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5. \u0394\u03b5\u03bd \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 one-size-fits-all \u2013 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2.<br\/>\ud83d\udc49 \u03a3\u03c4\u03b5\u03af\u03bb\u03c4\u03b5 \u03bc\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03c2 \u03ae \u03c0\u03b5\u03c1\u03ac\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03ba\u03b1\u03c6\u03ad.<\/p>\n\n<p><strong>Hellas Media \u2013 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ad\u03c2.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u039f \u03ae\u03bb\u03b9\u03bf\u03c2 \u03bb\u03ac\u03bc\u03c0\u03b5\u03b9, \u03c4\u03bf \u03ba\u03b1\u03bb\u03bf\u03ba\u03b1\u03af\u03c1\u03b9 \u03c3\u03c4\u03b7 \u03a1\u03cc\u03b4\u03bf \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u2013 \u03b1\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03b5\u03bc\u03ac\u03c2, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b8\u03ad\u03bc\u03b1 \u03ba\u03b1\u03b9\u03c1\u03bf\u03cd. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ad\u03c2 \u03b4\u03b9\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1. \u03a6\u03c1\u03ad\u03c3\u03ba\u03b5\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2. \u0395\u03bd\u03ce \u03ac\u03bb\u03bb\u03bf\u03b9 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03b5\u03b6\u03cc\u03bd, \u03b5\u03bc\u03b5\u03af\u03c2 \u03b2\u03bf\u03c5\u03c4\u03ac\u03bc\u03b5 \u03ba\u03b1\u03c4\u03b1\u03ba\u03ad\u03c6\u03b1\u03bb\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03ba\u03cd\u03bc\u03b1 \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7\u03c2. \u039a\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b5 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5. \u03a4\u03b9 \u03b5\u03bd\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5 \u03bc\u03b5 \u201c\u00ab\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ad\u03c2\u00bb\u201d; \u0391\u03c0\u03bb\u03cc: \u03a4\u03bf 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